
Terms & Conditions
Welcome to Sleepy Little Cub š¤
At Sleepy Little Cub, we believe that families deserve clear, honest and transparent information about the services they receive.
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These Terms & Conditions explain what you can expect when purchasing our personalised infant sleep support services, including how bookings, payments, cancellations, refunds and ongoing support are managed. They also outline the conditions that apply when accessing and using our website.
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We encourage you to read these terms carefully before booking a service or making a purchase, so you can feel informed and confident about your decision.
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For ease of reference, our Terms & Conditions are divided into two sections:
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Part 1: Sleep Support Services & Purchasing Terms
Information about our services, package inclusions, payments, cancellations, refunds, professional responsibilities and the support provided throughout your Sleepy Little Cub journey.
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Part 2: Website Terms of Use
Information about using our website, educational content, intellectual property, privacy, external links and other applicable conditions.
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If you have any questions about these terms or would like clarification before booking, please contact Sleepy Little Cub. We are always happy to help.

Part 1: Sleep Support Services & Purchasing Terms
1. About Sleepy Little Cub
Sleepy Little Cub provides personalised, evidence-based infant sleep education and support for families with babies aged 0 to 12 months.
Services are provided by Ashleigh Mears, an AHPRA-registered Clinical Nurse Midwife and Infant Sleep Consultant with more than 13 years of experience supporting babies, women and families.
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Our approach considers infant sleep physiology, development, feeding, temperament, sleep environment and individual family circumstances. We prioritise gentle, responsive and developmentally appropriate strategies that support parent confidence and informed decision-making.
These Terms & Conditions apply to the purchase and delivery of Sleepy Little Cub services and should be read alongside the relevant package description, booking confirmation, consent documentation and Privacy Policy.
Where an individual service agreement contains additional terms, those terms will apply to the relevant service to the extent permitted by law.
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2. Our Sleep Support Services
Sleepy Little Cub offers three primary sleep support packages for babies aged 0 to 12 months.
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2.1 The Sleep Insight Plan | $395 AUD
The Sleep Insight Plan provides a comprehensive sleep consultation and a personalised Sleep Support Plan based on the family's sleep history, questionnaire, consultation findings and other relevant information.
The package includes one scheduled follow-up review approximately seven calendar days after the personalised plan is delivered.
Families implement their recommendations independently between receiving their plan and their scheduled follow-up.
The Sleep Insight Plan does not include continuous sleep tracking, daily messaging or ongoing support outside the agreed consultation and follow-up arrangements, unless expressly stated in writing.
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2.2 The Signature Sleep Program | $795 AUD
The Signature Sleep Program provides comprehensive, personalised sleep support incorporating clinical assessment, detailed sleep tracking, an individualised Sleep Support Plan and 21 consecutive calendar days of ongoing support.
During the support period, Ashleigh reviews relevant sleep information, discusses progress, provides guidance and adjusts recommendations where appropriate.
The programme also includes a final review and personalised graduation and Looking Ahead guidance, as described in the package inclusions.
The 21-day support period begins on the calendar day following delivery of the personalised Sleep Support Plan.
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2.3 The Premium In-Home Sleep Experience | $1,295 AUD
The Premium In-Home Sleep Experience is Sleepy Little Cub's most comprehensive level of personalised infant sleep support.
The package includes:
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A comprehensive initial consultation and clinical sleep assessment.
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Review of relevant sleep history, tracking information, feeding, development and family circumstances.
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A personalised Sleep Support Plan developed following assessment.
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21 consecutive calendar days of ongoing personalised sleep support.
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One dedicated in-home implementation visit of up to three hours.
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A final review and personalised graduation and Looking Ahead guidance, as described in the package inclusions.
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The initial consultation and assessment are separate from the dedicated three-hour in-home visit.
The in-home visit is designed to support practical implementation of the family's personalised sleep recommendations. Depending on the child's needs and the agreed goals, this may include observing sleep and settling, reviewing the sleep environment, demonstrating responsive settling approaches, troubleshooting challenges and guiding parents through practical adjustments.
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The in-home visit must take place within the family's 21-day support period, at a mutually agreed appointment time and subject to availability and clinical suitability.
The 21-day support period begins on the calendar day following delivery of the personalised Sleep Support Plan.
The three-hour visit is a single appointment of up to three hours and does not represent three hours of unrestricted or on-demand attendance throughout the support period.
An alternative arrangement must be expressly agreed upon in writing.
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2.4 Package Inclusions and Pricing
The specific inclusions, prices and conditions communicated at the time of booking form part of the client's purchase agreement.
All prices are stated in Australian dollars.
Sleepy Little Cub may update package prices and inclusions for future bookings. Changes will not retrospectively reduce the agreed inclusions of an existing confirmed purchase without the client's agreement or an appropriate lawful remedy.
Additional consultations, extended support, upgrades and returning-client services are not included unless expressly stated in the purchased package.
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3. Bookings and Payments
All bookings are subject to availability and confirmation by Sleepy Little Cub.
Full payment is generally required before personalised services commence unless an alternative payment arrangement has been agreed upon in writing.
Following booking, clients may be required to complete consent documentation, an intake questionnaire and other information necessary for their consultation and assessment.
Consultation appointments and service commencement arrangements will be confirmed individually.
Payment for a package does not guarantee an immediate consultation appointment or immediate commencement of ongoing support unless expressly confirmed.
Clients are responsible for ensuring that their booking details and contact information are accurate.
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4. Commencement and Duration of Support
For the Signature Sleep Program and Premium In-Home Sleep Experience, the 21-day support period begins on the calendar day following delivery of the personalised Sleep Support Plan.
The support period runs for 21 consecutive calendar days.
The initial consultation, assessment and preparation of the personalised Sleep Support Plan occur before the 21-day support period begins.
For the Sleep Insight Plan, the scheduled follow-up review takes place approximately seven calendar days after delivery of the personalised plan. This package does not include a continuous support period.
The agreed support period does not automatically pause or extend because of periods when a client does not communicate, provide requested information or implement recommendations.
Where illness, significant family circumstances or other exceptional events affect participation, clients are encouraged to contact Sleepy Little Cub as soon as possible.
Any proposed extension, pause or variation to the support period must be agreed upon and confirmed in writing.
Nothing in this section limits any rights or remedies available under Australian Consumer Law where services cannot be provided as agreed.
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5. Communication and Ongoing Support
Communication and ongoing support are provided in accordance with the inclusions of the purchased package.
For Signature and Premium In-Home clients, support may include reviewing sleep tracking, discussing progress, answering relevant questions, troubleshooting difficulties and adjusting personalised recommendations.
Communication is provided during reasonable business hours and around existing professional and client commitments.
While Sleepy Little Cub aims to respond promptly, immediate responses, continuous monitoring and 24-hour availability are not guaranteed.
Messaging support is not an emergency medical service and must not be relied upon for urgent medical advice or assessment.
Support is intended to address the sleep concerns and goals identified during the consultation and assessment.
Requests outside the scope of the purchased package may require a separate consultation, referral or additional service.
Once the agreed support period has ended, ongoing messaging, reviews and adjustments are not automatically included.
Where appropriate, returning-client services or additional support options may be offered.
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6. Client Participation and Responsibilities
Personalised sleep support is a collaborative process.
To assist Sleepy Little Cub in providing appropriate recommendations, clients are asked to:
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Provide accurate and reasonably complete information about their child's sleep, feeding, health, development and relevant family circumstances.
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Disclose known medical conditions, professional recommendations or changes that may affect sleep support.
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Complete relevant questionnaires and provide sleep tracking or observations where included in the purchased package.
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Communicate concerns, unexpected responses or difficulties implementing recommendations.
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Follow current safe sleep recommendations and seek appropriate medical care when indicated.
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Parents and legal guardians retain responsibility for their child's daily care, supervision and decisions regarding implementation.
Sleepy Little Cub respects each family's values, preferences and parenting approach.
Families are not required to use controlled crying, leave their child distressed without responsive support or implement strategies that conflict with their values.
Where a recommendation does not feel appropriate or practical, clients are encouraged to discuss this so that alternatives can be considered.
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7. Professional Scope and Medical Considerations
Sleepy Little Cub provides infant sleep education and personalised support informed by clinical nursing and midwifery experience.
Recommendations are developed using the information available at the time of assessment and may be reviewed as further information becomes available.
Where concerns arise regarding feeding, growth, breathing, illness, pain, development or another health matter, assessment by an appropriate healthcare professional may be recommended.
Sleepy Little Cub may recommend postponing, modifying or discontinuing sleep support where a medical concern requires assessment or where the service is not clinically suitable for the child's current circumstances.
Where appropriate and within professional scope, Ashleigh may provide clinical assessment and advice in accordance with applicable professional standards.
Sleep support services do not replace emergency medical care or specialist treatment when these are required.
In an emergency, clients should call 000 or seek immediate medical assistance.
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8. Individual Results and Expectations
Every baby has individual sleep needs, developmental patterns, temperament and family circumstances.
Sleepy Little Cub provides personalised recommendations designed to support more settled, sustainable sleep and greater parental understanding.
However, specific sleep outcomes cannot be guaranteed.
This includes uninterrupted overnight sleep, particular nap durations, independent settling or the elimination of overnight waking.
Infant sleep may continue to vary because of normal development, feeding needs, illness, environmental changes and other factors.
Progress may include improvements in sleep organisation, settling, family confidence and understanding rather than a particular number of hours slept.
The absence of a specific sleep outcome does not, by itself, establish that a service has not been provided with appropriate care and skill.
Nothing in this section limits consumer guarantees or remedies available under Australian Consumer Law.
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9. Cancellations, Rescheduling and Refunds
Sleepy Little Cub understands that circumstances can change, particularly when caring for a baby. We aim to approach cancellations, rescheduling and refund requests fairly, transparently and in accordance with Australian Consumer Law.
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9.1 Cancellation Before Services Commence
If you wish to cancel your sleep support package before services have commenced, please contact Sleepy Little Cub as soon as reasonably possible.
Cancellation requests will be considered individually, taking into account the circumstances of the request and any applicable consumer rights.
Sleepy Little Cub does not currently charge a standard cancellation fee.
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9.2 Cancellation After Services Commence
Personalised services may begin before your scheduled consultation or before you receive your Sleep Support Plan.
This may include reviewing questionnaires, assessing sleep histories, analysing sleep tracking, preparing consultation materials and developing personalised recommendations.
If you request cancellation after services have commenced, we will consider the work already undertaken, services delivered, any remaining services and the circumstances of your request.
Any refund or alternative arrangement will be assessed fairly and in accordance with applicable law.
The commencement of services does not automatically remove your entitlement to a refund or other remedy under Australian Consumer Law.
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9.3 Rescheduling Consultations
We understand that illness, family circumstances and unexpected changes can affect your availability.
If you need to reschedule a consultation, please provide as much notice as reasonably possible.
Alternative appointment times are subject to availability.
Sleepy Little Cub does not currently charge a standard rescheduling fee.
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9.4 Changes Affecting Ongoing Support
If unexpected circumstances affect your ability to participate in your sleep support programme, please contact Sleepy Little Cub as soon as possible.
Requests to pause, extend or adjust an agreed support period will be considered individually, taking into account the circumstances, service availability and applicable consumer rights.
Any agreed changes to your support period will be confirmed in writing.
Support periods do not automatically pause or extend unless otherwise agreed or required by law.
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9.5 Australian Consumer Law
Our services come with consumer guarantees that cannot be excluded under Australian Consumer Law.
Where a service does not meet an applicable consumer guarantee, you may be entitled to a remedy, including a refund, repeat service or compensation, depending on the circumstances.
Nothing in these Terms & Conditions excludes, restricts or modifies any consumer rights or remedies that cannot lawfully be excluded.
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10. Premium In-Home Consultation Conditions
The Premium In-Home Sleep Experience includes one dedicated in-home implementation visit of up to three hours.
The visit is separate from the initial consultation and clinical assessment.
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10.1 Scheduling the In-Home Visit
The visit must be scheduled within the client's 21-day support period, at a mutually agreed appointment time.
Appointment availability may be influenced by travel requirements, existing client commitments and the timing of relevant sleep or settling opportunities.
While Sleepy Little Cub will work collaboratively with families to identify a suitable appointment time, specific dates, times, nap periods or bedtime appointments cannot be guaranteed unless confirmed.
Clients are encouraged to discuss their preferred visit timing early in the support period.
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10.2 Purpose of the Visit
The in-home visit is intended to provide practical, personalised guidance in the family's own environment.
Activities may include reviewing the sleep environment, observing the child's responses, supporting settling, demonstrating responsive strategies and helping parents implement their personalised Sleep Support Plan.
The content of the visit will be guided by the child's needs, the family's goals and the clinical circumstances on the day.
A particular sleep outcome during the visit is not guaranteed.
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10.3 Home Access and Safety
Clients agree to provide accurate address details and notify Sleepy Little Cub of circumstances that may affect safe access to the property.
A parent or legal guardian must remain present throughout the visit and retains responsibility for the child's care and supervision.
Sleepy Little Cub may reschedule or discontinue an appointment where circumstances present an unreasonable safety risk.
Any resulting arrangements will be discussed fairly, taking into account the circumstances and applicable consumer rights.
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10.4 Travel and Service Area
In-home visits are available within Sleepy Little Cub's advertised service area, subject to availability.
Appointments outside the standard service area may be considered by prior arrangement and may involve an additional travel fee.
Any additional travel charges will be disclosed and agreed upon before booking.
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10.5 Rescheduling an In-Home Visit
Clients are encouraged to provide as much notice as possible if an in-home appointment needs to be rescheduled.
Alternative appointments remain subject to availability and the requirement that the visit occurs within the agreed support period, unless otherwise agreed in writing.
Where Sleepy Little Cub is unable to provide the agreed visit, an appropriate alternative or remedy will be discussed in accordance with applicable consumer rights.
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11. Changes to Services and Practitioner Availability
Occasionally, illness, unforeseen circumstances or professional obligations may affect a scheduled consultation or service.
Where Sleepy Little Cub needs to reschedule an appointment, reasonable efforts will be made to arrange a suitable alternative.
If an agreed service cannot be delivered, the client will be offered an appropriate resolution consistent with the circumstances and their rights under Australian Consumer Law.
Sleepy Little Cub will not materially reduce the agreed inclusions of an existing purchased package without agreement or an appropriate lawful remedy.
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12. Personalised Plans and Educational Materials
Personalised Sleep Support Plans, educational resources, guides, templates and other original materials supplied by Sleepy Little Cub remain the intellectual property of Sleepy Little Cub unless otherwise stated.
Clients are granted permission to use these materials for their own family's personal, non-commercial purposes.
Materials must not be sold, reproduced for commercial purposes, distributed publicly or represented as another person's work without prior written permission.
Clients may share relevant information with healthcare professionals involved in their child's care where reasonably necessary.
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13. Privacy and Confidentiality
Sleepy Little Cub respects the privacy of families and the sensitive nature of information shared during consultations.
Personal and health-related information may be collected and used for purposes connected with providing services, managing bookings, maintaining appropriate records and meeting applicable legal and professional obligations.
Information will be handled in accordance with applicable privacy laws and Sleepy Little Cub's Privacy Policy.
Identifiable photographs, videos, testimonials, sleep records and personal stories will not be used for public marketing without appropriate permission.
Information may be shared with other healthcare professionals with appropriate consent or where otherwise authorised or required by law.
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14. Limits of Responsibility
Sleepy Little Cub is committed to providing services with due care and skill, using an evidence-based, developmentally appropriate and responsive approach.
Parents and legal guardians remain responsible for their child's day-to-day care, supervision and decisions about implementing recommendations.
Sleepy Little Cub is not responsible for circumstances outside its reasonable control, including unrelated medical conditions, normal developmental changes or actions taken independently of agreed recommendations, except to the extent liability arises under applicable law.
Nothing in these terms excludes or limits liability or remedies where doing so would be unlawful, including under Australian Consumer Law.
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15. Concerns and Complaints
If a client has concerns about their experience, recommendations or delivery of a purchased service, they are encouraged to contact Sleepy Little Cub directly.
Concerns will be considered respectfully, fairly and in a timely manner.
Where appropriate, Sleepy Little Cub will review the circumstances and work towards a reasonable resolution.
This process does not prevent clients from exercising rights available under applicable consumer, privacy or professional regulation laws.
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16. Changes to These Terms
Sleepy Little Cub may update these Terms & Conditions to reflect changes in services, business practices or applicable legal requirements.
Updated terms will be published on the website with a revised effective date.
Changes will generally apply to future purchases.
Existing clients will remain subject to the terms agreed at booking unless a lawful variation is mutually agreed upon.
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17. Governing Law
These Terms & Conditions are governed by the applicable laws of Western Australia and Australia.
Nothing in these terms restricts any rights or protections available under applicable Australian legislation.
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18. Contact
For questions about bookings, services, payments, cancellations or these Terms & Conditions, please contact Sleepy Little Cub using the contact details published on our website.
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Website: www.sleepylittlecub.com.au
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Last updated: November 2026

Part 2: Website Terms of Use
19. Website Information and Educational Content
The Sleepy Little Cub website provides information about infant sleep, child development, settling, feeding considerations and the services offered by Sleepy Little Cub.
Our educational content is developed with reference to current evidence, infant sleep physiology, developmental understanding and professional clinical experience.
While we make reasonable efforts to provide accurate, relevant and up-to-date information, infant sleep research and professional recommendations may evolve over time.
Information published on this website is intended for general educational purposes and should not be interpreted as an individualised assessment or recommendation for a particular child.
Every baby has unique developmental, medical and family circumstances. Information that is appropriate for one child may not be suitable for another.
Website content should not replace personalised advice from an appropriately qualified healthcare professional where individual assessment is required.
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20. Professional Information and Clinical Advice
Sleepy Little Cub is operated by Ashleigh Mears, an AHPRA-registered Clinical Nurse Midwife and Infant Sleep Consultant.
The information provided on this website draws upon professional clinical knowledge and experience. However, accessing or reading website content does not establish a professional practitioner-client relationship.
A professional service relationship is established through an agreed consultation or service arrangement, subject to the relevant terms and consent requirements.
General website content does not constitute an individual clinical assessment, diagnosis or treatment plan.
If you have concerns about your baby's health, feeding, growth, breathing, development or wellbeing, please seek assessment from an appropriate healthcare professional.
In an emergency, call 000 or seek immediate medical assistance.
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21. Intellectual Property
Unless otherwise stated, the original content and materials published on the Sleepy Little Cub website are owned by Sleepy Little Cub or used with appropriate permission.
This includes, but is not limited to:
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Written educational content, articles and website copy.
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Sleep education resources, guides and downloadable materials.
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Original illustrations, graphics, photographs and visual designs.
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Logos, branding and other original creative materials.
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Personalised sleep planning frameworks and educational resources.
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These materials are protected by applicable intellectual property laws.
Visitors may access and use publicly available educational information for their own personal, non-commercial purposes.
Content must not be reproduced, sold, redistributed, modified for commercial use or presented as another person's original work without prior written permission, except where permitted by law.
You are welcome to share links to our publicly available website pages and educational resources, provided the content is not misrepresented.
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22. Acceptable Website Use
Visitors agree to use the Sleepy Little Cub website lawfully and respectfully.
You must not knowingly:
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Use the website for unlawful, fraudulent or misleading purposes.
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Attempt to gain unauthorised access to website systems or information.
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Introduce malicious software or interfere with website functionality.
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Copy, scrape or systematically reproduce website content for unauthorised commercial purposes.
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Impersonate another person or submit deliberately false information through website forms.
Sleepy Little Cub may take reasonable steps to protect the website, its content and its users from misuse.
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23. External Websites and Third-Party Links
The Sleepy Little Cub website may contain links to external websites, research publications, professional organisations, educational resources or third-party services.
These links may be provided for convenience, reference or additional information.
Sleepy Little Cub does not control the content, availability, privacy practices or security of external websites.
The inclusion of an external link does not necessarily constitute endorsement of all information, products or services provided by that website.
Visitors are encouraged to review the relevant terms and privacy policies of any external website they access.
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24. Website Availability and Technical Information
Sleepy Little Cub makes reasonable efforts to maintain a functional, accessible and secure website.
However, uninterrupted access cannot be guaranteed.
Website availability may occasionally be affected by maintenance, technical issues, internet disruptions or circumstances outside our reasonable control.
We may update, modify or temporarily suspend website content or functionality where reasonably necessary.
Nothing in this section limits any rights or remedies that cannot lawfully be excluded.
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25. Privacy and Personal Information
Sleepy Little Cub respects the privacy of website visitors and families who contact or engage our services.
Personal information may be collected when you:
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Submit an enquiry or contact form.
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Book a consultation or purchase a service.
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Subscribe to educational communications.
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Provide information through questionnaires or other service-related forms.
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Communicate with Sleepy Little Cub through available contact channels.
Information is collected, used, stored and disclosed in accordance with applicable privacy laws and our Privacy Policy.
Where health-related or other sensitive information is collected, it will be handled with appropriate care and in accordance with applicable legal and professional obligations.
Our Privacy Policy provides further information about how personal information is managed and how you may contact us regarding privacy concerns.
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26. Cookies and Website Analytics
The Sleepy Little Cub website may use cookies and similar technologies to support website functionality, understand visitor interactions and improve the online experience.
Some technologies may be provided by third-party website, analytics or advertising services.
Where required by applicable law, appropriate information or consent mechanisms will be provided.
Further information about cookies, analytics and personal information handling is available in our Privacy Policy.
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27. Testimonials and Client Experiences
The Sleepy Little Cub website may feature testimonials, client experiences or examples of sleep progress.
These examples reflect individual family circumstances and should not be interpreted as guarantees of similar outcomes for other children.
Every baby's sleep is influenced by individual developmental, biological, environmental and family factors.
Where identifiable client information, photographs, videos or testimonials are published, appropriate permission will be obtained.
Testimonials are intended to share genuine experiences and must not be interpreted as a promise of a particular sleep result.
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28. Website Accuracy and Changes
Sleepy Little Cub aims to ensure that website information, service descriptions and pricing are accurate and clearly presented.
Occasionally, information may require correction or updating.
We reserve the right to update educational content, website descriptions, pricing and service information for future bookings.
Any changes to an existing confirmed purchase will be managed in accordance with the agreed service terms and applicable consumer rights.
If you notice information that appears inaccurate or requires clarification, please contact Sleepy Little Cub.
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29. Limitation of Liability
Sleepy Little Cub takes reasonable care in preparing and maintaining website information.
However, general educational content cannot account for every child's individual needs or circumstances.
Visitors are responsible for considering whether general website information is appropriate to their situation and seeking individual professional advice where required.
To the extent permitted by law, Sleepy Little Cub is not responsible for losses arising solely from reliance on general website information without appropriate consideration of individual circumstances.
Nothing in these Terms & Conditions excludes, restricts or modifies any liability, consumer guarantee or other right that cannot lawfully be excluded under Australian law.
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30. Changes to Website Terms
Sleepy Little Cub may update these Website Terms of Use to reflect changes in website functionality, business practices or applicable legal requirements.
Updated terms will be published on this website with a revised effective date.
Visitors are encouraged to review the terms periodically.
Changes will not retrospectively remove rights or remedies arising under applicable law.
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31. Governing Law
These Website Terms of Use are governed by the applicable laws of Western Australia and Australia.
Nothing in these terms limits any rights or protections available under applicable Australian legislation.
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32. Contact Information
If you have questions about our website, educational content or these Terms & Conditions, please contact Sleepy Little Cub.
Website: www.sleepylittlecub.com.au
You can also contact us using the enquiry form or contact details provided on our website.
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Last updated: November 2026
