Privacy Policy

At Sleepy Little Cub, your family's privacy, confidentiality and trust are incredibly important to us.

Sleepy Little Cub provides personalised infant sleep education and support led by Ashleigh Mears, an AHPRA-registered Clinical Nurse Midwife and Infant Sleep Consultant.

As part of providing these services, we may collect personal and sensitive health information about parents, guardians and their children.

We understand the importance of handling this information with care, particularly when it relates to your little one's health, development and wellbeing.

This Privacy Policy explains what information we collect, why we collect it, how it is used and protected, when it may be shared, and the rights you have regarding your family's information.

Sleepy Little Cub is committed to handling personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 and the Australian Privacy Principles.

Information We Collect

To provide personalised infant sleep education and support, Sleepy Little Cub may collect personal and sensitive information about parents, guardians and their children.

Depending on the services requested or purchased, this may include:

Contact information: Names, email addresses, telephone numbers and relevant contact details.
Child's information: Name, date of birth, age and developmental history.
Health and feeding information: Relevant pregnancy and birth history, medical and developmental concerns, feeding patterns, growth information and other details provided through our clinical questionnaire or consultations.
Sleep information: Sleep histories, nap and overnight sleep patterns, settling practices, sleep environments, sleep diaries and information recorded through the Baby Sleep Expert tracking application.
Consultation and support records: Notes, observations, agreed recommendations, sleep support plans, messages, progress updates and follow-up information.
Booking and payment information: Details required to manage bookings, payments and purchased services. Payment transactions may be processed by third-party payment providers.
Website information: Information provided through website enquiries and forms, together with certain technical or usage information collected through website technologies, where applicable.

We generally collect this information directly from parents or authorised guardians through our website, questionnaires, consent forms, consultations, communications and sleep tracking platforms.

We aim to collect only information that is reasonably necessary for providing our services, managing our business and meeting applicable legal obligations.

How Information Is Used

Sleepy Little Cub collects and uses personal information to provide safe, personalised and developmentally appropriate infant sleep education and support.

Depending on the services you access, we may use your information to:

Respond to enquiries: Answer questions, arrange discovery calls, discuss available services and communicate with prospective families.
Provide personalised sleep assessments: Review your child's sleep history, development, health, feeding patterns, sleep environment and individual circumstances to better understand their sleep needs.
Develop personalised sleep support plans: Create recommendations based on your child's individual needs, your family's circumstances and the goals discussed during your consultation.
Review sleep tracking and progress: Analyse sleep records, identify patterns, monitor responses to recommendations and make appropriate adjustments where included in your selected package.
Provide ongoing communication and support: Respond to questions, provide guidance, arrange consultations and communicate about your child's progress throughout the agreed support period.
Prepare follow-up and graduation resources: Document progress, provide recommendations for future developmental changes and prepare personalised Graduation & Looking Ahead resources where included.
Manage bookings and payments: Process service enquiries, bookings, payments, invoices and other administrative requirements.
Maintain appropriate records: Keep relevant consultation notes, consent forms, sleep assessments, communication records and support documentation.
Maintain and improve our services: Review our business processes and service delivery, using information appropriately and protecting family confidentiality.
Meet legal and professional obligations: Comply with applicable laws, respond to lawful requests and maintain records where required.

Educational and Marketing Communications

From time to time, Sleepy Little Cub may share educational resources, business news or information about available services.

Where consent is required, we will only send marketing communications with your permission. You may unsubscribe or withdraw your marketing consent at any time.

Personal information provided for sleep consultations, clinical questionnaires or sleep tracking will not be used to publish testimonials, photographs or identifiable family stories without appropriate, separate consent.

We will not sell your personal information to third parties.

Sleepy Little Cub respects the confidentiality of your family's personal and health information.

We do not sell personal information or provide client health information to unrelated third parties for their own marketing purposes.

To operate our business and provide personalised sleep support, we use trusted third-party service providers that may process or store information on our behalf.

These may include:

Wix: Our website platform, used to manage website enquiries, bookings and related business activities.
Jotform: Our online forms platform, used to collect client agreements, informed consent and detailed pre-consultation questionnaires.
Baby Sleep Expert: Our sleep tracking application, used by participating families and Sleepy Little Cub to record, share and review infant sleep information.
Email and communication providers: Used to communicate with families, respond to enquiries and provide agreed support.
Payment and administrative service providers: Used to manage transactions, invoices, business records and associated administration.
These providers may process information necessary for the services they perform. Their handling of information is also governed by their applicable privacy policies and contractual arrangements.
We may also disclose relevant information:
To another healthcare professional where appropriate consent has been obtained.
Where disclosure is required or authorised by Australian law.
Where permitted by law to respond to a serious threat to health or safety.
We aim to limit information sharing to what is reasonably necessary and take appropriate steps to protect the confidentiality of family information.

Sharing Your Information and Third-Party Service Providers

Some of the digital platforms used by Sleepy Little Cub are operated by international organisations or may use servers, support personnel or service providers located outside Australia.

This means personal information, including sensitive health information, may be stored, accessed or processed overseas.

Sleepy Little Cub takes reasonable steps to assess its service providers and manage personal information in accordance with applicable Australian privacy requirements, including requirements relating to overseas disclosures.

Where the countries involved in overseas disclosures can be reasonably identified, this information will be provided in this Privacy Policy.

For more information about how individual platforms handle personal information, you may refer to their published privacy policies:

Wix: https://www.wix.com/about/privacy
Jotform: https://www.jotform.com/privacy/
Baby Sleep Expert: https://babysleepexpert.app/en/privacy-policy-en/

Overseas Storage and Processing

Sleepy Little Cub may use artificial intelligence tools, to assist with administrative tasks, organising information, preparing educational resources, drafting communications and supporting the development of personalised sleep support documents.

Where AI tools are used in connection with client care, Ashleigh remains responsible for reviewing their outputs, applying her own professional knowledge and judgement, and making decisions about the recommendations provided to families.

Sleepy Little Cub aims to minimise the personal and sensitive information shared with AI services and to remove identifying details wherever reasonably practicable.

Information submitted to third-party AI services may be processed or stored outside Australia and is subject to the relevant provider's privacy and data handling arrangements.

AI-generated content is reviewed before being incorporated into client recommendations or documents.

For further information, please refer to OpenAI's Privacy Policy: https://openai.com/policies/privacy-policy/

Use of Artificial Intelligence Tools

Sleepy Little Cub recognises the importance of protecting the personal and sensitive health information entrusted to us by families.

We take reasonable steps to protect personal information against misuse, interference, loss, unauthorised access, modification and disclosure, in accordance with applicable Australian privacy laws.

How Information Is Stored

Personal information may be stored electronically through the secure account systems and third-party service providers used to operate Sleepy Little Cub.

These may include website and booking platforms, online forms, sleep tracking applications, email and communication services, and electronic document storage systems.

Information may be stored or processed in Australia or overseas, depending on the service providers involved, as outlined in the Sharing Your Information section of this policy.

Protecting Your Information

Sleepy Little Cub takes reasonable steps to safeguard personal information, including:

Limiting access to client information to people and service providers who require it for legitimate business or service purposes.
Using account security measures and appropriate access controls.
Taking care when communicating or sharing sensitive client information electronically.
Reviewing how third-party platforms handle personal information.
Taking reasonable steps to prevent unauthorised access, disclosure or loss of client records.

Although we take reasonable precautions to protect personal information, no electronic storage or communication system can be guaranteed to be completely secure.

Retention of Client Information

Sleepy Little Cub retains personal information only for as long as reasonably necessary to provide services, maintain appropriate professional and business records, meet applicable legal obligations and manage legitimate business requirements.

When personal information is no longer required for a lawful purpose, and no legal obligation requires its continued retention, we will take reasonable steps to securely destroy or de-identify it.

Retention periods may differ depending on the type of information and applicable legal or professional recordkeeping requirements.

Data Security Incidents

If Sleepy Little Cub becomes aware of a suspected privacy or data security incident, we will assess the circumstances, take appropriate steps to contain and respond to the incident, and comply with any applicable legal notification requirements.

Families may contact Sleepy Little Cub if they have concerns about the security or handling of their personal information.

Storage, Security and Retention of Personal Information

Sleepy Little Cub respects your right to access and request corrections to the personal information we hold about you and your child.

Accessing Your Information

You may contact Sleepy Little Cub to request access to the personal information we hold about you or your child, including relevant consultation records, questionnaires and sleep support documentation.

We will take reasonable steps to respond to requests within a reasonable timeframe, in accordance with applicable Australian privacy laws.

Before providing access to sensitive information, we may need to verify your identity or confirm your authority to access information relating to your child.

In certain circumstances, access may be restricted or refused where permitted or required by law. If this occurs, we will explain the reason where legally appropriate and provide information about available complaint options.

Correcting Your Information

If you believe that personal information held by Sleepy Little Cub is inaccurate, incomplete, outdated, irrelevant or misleading, you may request that it be corrected.

We will take reasonable steps to review your request and correct information where appropriate.

If a requested correction cannot be made, we will explain the reason and provide information about how you may raise your concerns.

How to Make a Request

To request access to or correction of personal information, please contact Sleepy Little Cub using the contact details provided at the end of this Privacy Policy.

Requests will be handled respectfully and with appropriate consideration for the confidentiality and security of your family's information.

Accessing and Correcting Your Personal Information

Sleepy Little Cub is committed to protecting your family's privacy and handling personal information with care, respect and confidentiality.

If you have questions or concerns about how your personal information has been collected, used, stored or disclosed, we encourage you to contact us directly.

Making a Privacy Complaint

If you believe your personal information or your child's information has been handled inappropriately, you may submit a privacy complaint to Sleepy Little Cub using the contact details provided below.

Please include a description of your concern and any relevant information that may assist us in reviewing the matter.

We will:

Acknowledge your complaint and treat your concerns respectfully and confidentially.
Review the circumstances and investigate the matter where appropriate.
Take reasonable steps to address any identified privacy concerns.
Provide a response within a reasonable timeframe, generally within 30 days.

If additional time is required to investigate a complex matter, we will endeavour to keep you informed of our progress.

External Privacy Complaints

If you are dissatisfied with our response, or have not received a response within 30 days, you may be able to lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

The OAIC is Australia's independent national privacy regulator and handles complaints about organisations covered by the Privacy Act 1988.

For further information, visit:

https://www.oaic.gov.au/privacy/privacy-complaints

Contact Sleepy Little Cub

For privacy enquiries, requests to access or correct personal information, or privacy complaints, please contact:

Sleepy Little Cub

Attention: Ashleigh Mears

Email: sleepylittlecub@hotmail.com

Website: https://www.sleepylittlecub.com.au

We will take reasonable steps to respond to your enquiry while respecting the confidentiality of all parties involved.

Privacy Concerns and Complaints

Sleepy Little Cub's website is hosted by Wix and uses cookies and similar technologies to support website functionality, security, performance and marketing activities.

Cookies are small files placed on your device when you visit a website.

How Cookies Are Used

Depending on the features and services enabled on our website, cookies and similar technologies may be used to:

Essential website functions: Help our website operate securely and correctly.
Website performance and analytics: Understand how visitors interact with our website and identify opportunities to improve their experience.
Forms and bookings: Support website enquiries, booking processes and other interactive features.
Advertising and marketing: Measure the effectiveness of advertising campaigns and understand how visitors interact with our website after viewing or clicking an advertisement.

Meta Pixel

Sleepy Little Cub uses Meta Pixel, an advertising measurement tool provided by Meta Platforms, to help us understand the effectiveness of our Facebook and Instagram advertising.

Meta Pixel may collect information about website visits, interactions and actions taken on our website, together with technical information such as browser and device details.

This information may be processed by Meta and used for advertising measurement and related purposes in accordance with Meta's applicable privacy terms.

Sleepy Little Cub does not intentionally provide sensitive client health information collected through clinical questionnaires, sleep tracking or consultations to Meta for advertising purposes.

For information about Meta's handling of personal information, please visit:

https://www.facebook.com/privacy/policy/

Managing Your Cookie Preferences

You can manage or restrict cookies through your browser settings. Disabling certain cookies may affect website functionality.

Where required by applicable law, Sleepy Little Cub will provide appropriate information and choices regarding non-essential cookies and tracking technologies.

For more information about cookies used by Wix, please visit:

https://support.wix.com/en/article/cookies-and-your-wix-site

Website Cookies and Analytics

Sleepy Little Cub may review and update this Privacy Policy from time to time to reflect changes to our services, business practices, technology or applicable Australian privacy laws.

Any updates will be published on this page, together with the date the policy was last updated.

We encourage families to review this Privacy Policy periodically to remain informed about how their personal information is collected, used, stored and protected.

Where changes materially affect how personal or sensitive health information is handled, Sleepy Little Cub will take appropriate steps to notify affected individuals and obtain additional consent where required by law.

If you have questions about this Privacy Policy or how your family's information is handled, please contact Sleepy Little Cub using the contact details provided above.

Last updated: 25 October 2026